Hello there.


I am Derek SO Cheuk Hei, an Accounting & Finance and Business Design & Innovation graduate from Hong Kong. This website is an ongoing personal project to showcase what I have done at and outside school, and who I am.
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Personally, I enjoy a stimulating intellectual challenge that enables me to explore hidden insights and experiment with different ideas. I am also striving to continuously improve myself with a multitude of skills and knowledge. That is why I have taken on BDI as a second major or taken on positions across different industries in the past. The feeling of learning knowledge and skills across multiple industries really gives me a sense of achievement and satisfaction.
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I also love to stay busy. During summer breaks, besides interning at different companies, I have also taken online courses and other activities to keep myself busy and occupied, like going on a study tour, learning Python for Data Science or taking PMI's CAPM exam.
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Having grown up in Shenzhen and moving back to Hong Kong at 11, I am culturally adept at being a communicator between the East and the West. So don't be alarmed when you see me speaking Cantonese, English and Mandarin at different times of the day.
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I hope you would have a great day (or night) ahead, and feel free to contact me for suggestions or comments.
Career History
Sep 2021 - Mar 2022
Strategy Intern
Intact Lab HK
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Conducting qualitative research on Chinese data science, AI, insurtech/fintech industry and project management practices as part of multiple business strategy projects
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Analysing online research papers, patents, articles and reporting summarised findings to lab management in weekly sprint reviews
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Collaborating with colleagues in data strategy and research paper analysis
Aug 2019
Summer Intern
ICBC (Asia)
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Worked under New Product and General Administration Section (PAS) in compiling 20-page
external product & market research report for senior management and Chief Executive Office -
ï‚·Collaborated with colleagues in preparing a proposal and designed implementation model on blockchain-based cross-border remittance product
May 2019 - July 2019
Consultant
HKU BCP 2019
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Provided professional consulting service for a local water solutions companyï‚·
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Conducted survey and secondary research to understand consumer purchase behaviour and
website design preference -
Devised a digitalized user journey that would enable a cross-platform shopping experience
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Designed and delivered a 20-page website design prototype, a digital marketing plan and a 5000-word final report as project deliverables
July 2018
English Tutor & Invigilator
Heung To Middle School (Main)
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Communicating with teachers on the progress of 20 students
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Helping students with their learning materials with print and e-media
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Oversight of proper exam environment
Sep 2017 - Aug 2019
Freelance English Tutor
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Designing personal study topics and papers for exercise
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Assessing student performance and provide personal feedback on potential improvement
Campus Activities
Professional Development
Skills
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Team Leader & Finalist
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​ICBC (Asia) Financial Innovation Competition 2019
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Director of Strategy Development
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​HKU International Case Society
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Student Ambassador
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​HKU Student Ambassador Team
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Student Delegate
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​Academic Tour 2018, Business Association BEA HKUSU
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BCG Design & Digital Transformation Virtual Experience Program
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KPMG Data Analytics Virtual Internship​
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IBM Data Science Professional Certificate​
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Project Management Principles and Practices Specialization, UC Irvine Extension​​
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Facebook Certified Digital Marketing Associate
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Basic productivity
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Microsoft Office Suite ​
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Creativity​
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Adobe Photoshop​
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Adobe Illustrator
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Adobe XD
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Business Intelligence / Analytics
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Tableau Prep​
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Tableau Desktop
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Python
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Personal Communication
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Native Cantonese & Mandarin​
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Fluent English
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Education
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University of Hong Kong
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​Bachelor in Business Administration (Accounting & Finance)
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Professional Core in Accounting​
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Financial Accounting, Management Accounting, Hong Kong Taxation, Auditing​, Strategic Management, Marketing
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Major in Business Design & Innovation​
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Creativity and Business Innovation, Design Thinking, Design Studio, Business Consulting Practicum​
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Minor in Finance​
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Corporate Finance, Financial Markets & Institutions, Investment & Portfolio Analysis​
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