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Hello there.

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I am Derek SO Cheuk Hei, an Accounting & Finance and Business Design & Innovation graduate from Hong Kong. This website is an ongoing personal project to showcase what I have done at and outside school, and who I am.

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Personally, I enjoy a stimulating intellectual challenge that enables me to explore hidden insights and experiment with different ideas. I am also striving to continuously improve myself with a multitude of skills and knowledge. That is why I have taken on BDI as a second major or taken on positions across different industries in the past. The feeling of learning knowledge and skills across multiple industries really gives me a sense of achievement and satisfaction.

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I also love to stay busy. During summer breaks, besides interning at different companies, I have also taken online courses and other activities to keep myself busy and occupied, like going on a study tour, learning Python for Data Science or taking PMI's CAPM exam. 

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Having grown up in Shenzhen and moving back to Hong Kong at 11, I am culturally adept at being a communicator between the East and the West. So don't be alarmed when you see me speaking Cantonese, English and Mandarin at different times of the day.

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I hope you would have a great day (or night) ahead, and feel free to contact me for suggestions or comments.

Career History

Sep 2021 - Mar 2022

Strategy Intern
Intact Lab HK

  • Conducting qualitative research on Chinese data science, AI, insurtech/fintech industry and project management practices as part of multiple business strategy projects

  • Analysing online research papers, patents, articles and reporting summarised findings to lab management in weekly sprint reviews

  • Collaborating with colleagues in data strategy and research paper analysis

Aug 2019

Summer Intern

ICBC (Asia)

  • Worked under New Product and General Administration Section (PAS) in compiling 20-page 
    external product & market research report for senior management and Chief Executive Office

  • Collaborated with colleagues in preparing a proposal and designed implementation model on blockchain-based cross-border remittance product

May 2019 - July 2019

Consultant

HKU BCP 2019

  • Provided professional consulting service for a local water solutions company

  • Conducted survey and secondary research to understand consumer purchase behaviour and
    website design preference

  • Devised a digitalized user journey that would enable a cross-platform shopping experience

  • Designed and delivered a 20-page website design prototype, a digital marketing plan and a 5000-word final report as project deliverables

July 2018

English Tutor & Invigilator

Heung To Middle School (Main)

  • Communicating with teachers on the progress of 20 students

  • Helping students with their learning materials with print and e-media

  • Oversight of proper exam environment

Sep 2017 - Aug 2019

Freelance English Tutor

  • Designing personal study topics and papers for exercise

  • Assessing student performance and provide personal feedback on potential improvement

Campus Activities

Professional Development

Skills

  • Team Leader & Finalist

    • ​ICBC (Asia) Financial Innovation Competition 2019                                   

  • Director of Strategy Development

    • ​HKU International Case Society             

  • Student Ambassador

    • ​HKU Student Ambassador Team            

  • Student Delegate

    • ​Academic Tour 2018, Business Association BEA HKUSU

  • BCG Design & Digital Transformation Virtual Experience Program

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  • KPMG Data Analytics Virtual Internship​                            

  • IBM Data Science Professional Certificate​

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  • Project Management Principles and Practices Specialization, UC Irvine Extension​​

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  • Facebook Certified Digital Marketing Associate

  • Basic productivity

    • Microsoft Office Suite              ​

  • Creativity​

    • Adobe Photoshop​

    • Adobe Illustrator

    • Adobe XD

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  • Business Intelligence / Analytics

    • Tableau Prep​

    • Tableau Desktop

    • Python

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  • Personal Communication

    • Native Cantonese & Mandarin​

    • Fluent English

Education

  • University of Hong Kong

    • ​Bachelor in Business Administration (Accounting & Finance)

      • Professional Core in Accounting​

        • Financial Accounting, Management Accounting, Hong Kong Taxation, Auditing​, Strategic Management, Marketing

      • Major in Business Design & Innovation​

        • Creativity and Business Innovation, Design Thinking, Design Studio, Business Consulting Practicum​

      • Minor in Finance​

        • Corporate Finance, Financial Markets & Institutions, Investment & Portfolio Analysis​

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