AXA

Creating a digital insurance product specifically for Gen-Z customers, and illustrating the associated mobile user experience.

Overview

Unfortunately, the details of the research and UI artboards are confidential - but you might be to see the product being introduced in the near future!

Many thanks to my groupmates Kristy, Louis, Richita, Chaeeun and Dara for providing supportive feedback and an unforgettable experience!

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Time

February - April 2021
Final year University course "Value-driven Innovation" project sponsored by AXA

Responsibilities

Quantitative & Qualitative User Research
Prototyping - UX/UI Design
Legal Research

Tools

Adobe XD
Tableau Prep
Tableau Desktop
Google Forms, Slides